Solano growers plan joint marketing project

Solano County growers will gather this afternoon in Fairfield to learn how they can participate in the Solano Grown direct marketing program, according to a press release distributed by the county's news office. The article was picked up by the Vacaville Reporter.

Solano Grown was initiated in February 2010 by the Solano County Agriculture Department and University of California Cooperative Extension with a $50,000 grant from the USDA Marketing Services Agency. Local farmers will benefit from a Solano Grown website, promotional materials and advertising at no cost. The website will list farmers' products, hours of operation, contact information and links to their websites.

A key component of Solano Grown is a colorful logo, based on box label designs of the late 1800s and early 1900s, the release said. The logo's blue base is a reference to the San Joaquin-Sacramento Delta; rolling hills and a bold banner identify the county.

By selecting produce marketed under the Solano Grown brand, local consumers will be helping sustain Solano's agricultural heritage.

The USDA grant will cover the program's startup costs, however,the continuing success of the Solano Grown effort will depend on the development of a member-supported marketing organization, the release said.

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