Farmers invite visitors with new farm trail maps

The Sacramento River Delta Grown Agritourism Association map brochure invites, “Drive along winding rivers and sloughs in the heart of the California Delta; Visit quaint historic towns, shop at rustic farm stands or pick your own fresh fruit and vegetables; Taste Delta wines, picnic by the river, and enjoy the peaceful pace among generational family farms.”

The Capay Valley Farm Trail Map lists more than 40 farms in the Cache Creek watershed, and explains, “Capay Valley is a remarkable stretch of fertile land and rolling hills, home to a host of small and mid-size farms, natural wonders, and outstanding events…”

The North Yuba Grown Farm Trail Map brochure encourages visitors to “Enjoy the Flavors of North Yuba … Some olive trees in the area are more than 100 years old, and are still producing excellent olive oils. The vines cultivated for wine are forced to dig deep for water and nutrients, resulting in smaller yields but expressing intense flavors.”

As Californians' interest in local food and farming increases, farmers in many parts of the state are finding ways to invite their urban and suburban neighbors out to the farms to taste, tour, play and learn. Three groups of growers, Capay Valley Grown in Yolo County, North Yuba Grown in Yuba and Butte, and Sacramento River Delta Grown in Sacramento County, have just published new farm trail maps that promote agritourism in their unique farming regions. The maps are part of a UC Small Farm Program project, funded by a CDFA Specialty Crop Block grant, called, “Building a Farm Trail: Developing effective agritourism associations to enhance rural tourism and promote specialty crops.”

Each of the map brochures is a product of collaboration among the region's farmers and vintners, coordinated by the Small Farm Program and supported by a team of marketing, tourism and economic development professionals. The goals of the project include creation of maps, but also, more importantly, training and support for each group of growers in building sustainable and effective collaborative marketing associations that connect with the larger rural tourism community in their regions. Each group is now distributing their new maps, and is also working with a website designer to redesign their websites for clarity and customer appeal.

The Sacramento River Delta group put on their Wine and Produce Passport Weekend in early August to debut their maps. North Yuba Grown is sponsoring the North Yuba Harvest Festival, to be held on September 27 and 28, and Capay Valley Grown is planning an Open Farm Day on October 5 this year. The groups of growers will have a chance to share their experiences with each other at a regional workshop in November, and with other California agritourism operators at a statewide agritourism summit to be held in April 2015.

The California Statewide Agritourism Summit, organized by the UC Small Farm Program as part of the same project, will bring together agritourism associations and others involved in California agritourism from throughout the state to learn from each other. The summit will include planning sessions for the continuation of statewide farm trail and agritourism association networking and skill-sharing. For more information, please click here or contact UC Small Farm Program Agritourism Coordinator Penny Leff, (530) 752-7779.

 

Read more