Posts Tagged: Roberta Cook
While 77 percent of moms associate fruits and vegetables with good health, purchase intent remains flat at 45 percent, according the Produce for Better Health Foundation’s annual survey of mothers with children age 10 and under,.reported Mike Hornick in The Packer.
Roberta Cook, UC Cooperative Extension specialist in the Department of Agricultural & Resource Economics at the UC Davis, participated in the foundation's annual meeting. she attributed the discrepancy to promotion of specific types of produce.
“One of the problems in our industry is a decline in generic promotion,” she said. “As grower-shippers become larger, they have wanted to take dollars spent on generic marketing internal. They feel they can use it better within their company.
“But that’s not really what the results show us. The mandated programs are trying to expand the total pie,” Cook said. “Because they bring greater dollars together than an individual company can, they can invest in understanding consumers.”/span>
An article by Ching Lee in today's Ag Alert focused on the effects of budget cuts on agricultural student programs at California universities. "Budget cuts have had a profound effect on all areas of the campus," Diane Ullman, associate dean for undergraduate academic programs at UC Davis College of Agricultural and Environmental Sciences, told the reporter. She explained the college faces challenges keeping agricultural production facilities, instructional equipment and technologies updated to deliver hands-on education — even though the office has seen student applications increase by 70–80 percent.
Tom Baldwin, dean of UC Riverside College of Natural and Agricultural Sciences, also commented on the challenges of serving students in the face of diminishing resources, saying the university is "moving heaven and earth" to do so.
The cuts are being felt at on-campus farms as well. Raoul Adamchak, of the UC Davis Student Farm, explained that the market garden generates its own income and provides a lesson to students on self-sustaining businesses. "Things cost money, and these are part of the expenses of farming, so it has to be factored in. They have to make decisions based on the cost of things and the returns," he said.
Peach association to major retailer: Buy U.S.-grown
Christine Souza, Ag Alert
The California Canning Peach Association has asked Target to consider California fruit for its Market Pantry-brand canned peaches, which are currently a product of China. Wal-Mart carries a comparable product made from California cling peaches, with a lower retail price.
Reporter Christine Souza sought expert commentary from Roberta Cook, UC Cooperative Extension marketing specialist at the Davis campus, on the current market for California cling peaches. "When you are talking about processed items, if another country can produce it a lot cheaper than you, then you will be vulnerable to competition. And consumer preferences have moved towards fresh. So [California cling-peach businesses] are hit by both factors," she told the reporter.
Related ANR News Blog post: Chinese farmers take a bite out of the California cling-peach market