The power in the picture

UCCE's media services manager Mike Poe recently shared a video success story with the Communications Services team. Sacramento UCCE was struggling to maintain county funding. At budget hearings, the 4-H advisor in Sacramento County, Marianne Bird, handed out copies of a five-minute video that Poe had helped put together about the 4-H Water Wizards project.

Bird e-mailed Mike last week: "Our acting county director just came in to tell me that the Department of Water Resources has committed $20,000 to Sacramento UCCE as a result of seeing the Water Wizards DVD."

This experience definitely shows how a visual communications piece can pay dividends. Here is the video:

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